We specialize in helping fast growing B2B SaaS companies build scalable marketing operations and high-performing cross-functional teams. Whether you're navigating growth from Series A to Series B or an IPO is on the horizon, we deliver smart solutions that shorten time to close and drive revenue.
From creating pipeline acceleration strategies to board approved reporting, our focus is to partner with our clients to align their marketing and sales teams to achieve operational efficiency with the ultimate goal of increasing revenue - the north star metric of every fast growing company. With a proven track record of success for over a decade, we help B2B SaaS companies turn complex operational challenges into strategic opportunities.
Revenue-Driven Approach
Our work over the last decade spans a variety of industries, from B2B SaaS to B2C tech, we help companies hit their sales targets by removing the obstacles to shorten time-to-close while also optimizing the lead to customer experience.
Whether it's partnering with our clients to identify their ICP, creating report templates that show trending data or designing powerful ABM campaigns, our approach is data-driven and revenue-driven.
Companies like FitBit, Under Armour, UserTesting, and Maze have trusted us with multi-channel campaign creation including channels such as email marketing and dev, virtual events, social, and and the operations that power it all.
Comprehensive Marketing Services
While we’ve evolved to offer end-to-end strategic marketing operations consulting to fast growing B2B startups over the last decade, our roots remain grounded in foundational services like email marketing, marketing automation, and graphic design.
From creating visually engaging ABM and demand gen campaigns to implementing advanced MROI reporting and attribution models and dashboards to identify what is working to drive revenue, we combine technical expertise with creative precision.
Whether you need to revamp your tech stack, craft a multi-touch ABM campaign, or scale your outbound programs, we're your partner in driving growth.
Accelerating Sales with Strategic Buying Group Engagement
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The process flow diagram to the right shows how we teach our clients to accelerating their sales pipeline by strategically engaging with buying groups (e.g. target accounts or groups of leads) as early as possible to reduce time-to-close and improve the customer journey efficiency.
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It highlights four layers: Buying Group Needs & Challenges, Buying Group Discovery Playbooks, Buying Group Need-Resolution Playbooks, and Buying Group Performance Metrics
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The process begins with identifying anonymous prospects and transitions to targeted engagement, discovery, and opportunity generation. Key stages such as "Discover," "Evaluate," "Learn," "Build," and "Scale" guide the progression from initial interest to successful sales, emphasizing alignment between buyer needs and tailored playbooks.
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Performance metrics reinforce the process by tracking key milestones to foster upsell, cross-sell, and retention opportunities. The visual compares the industry's standard time-to-close with the envisioned shorter timeline, illustrating how strategic engagement shortens the sales cycle.
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SCALING MARKETING OPERATIONS FOR LASTING IMPACT
Client Testimonials
"It has been an extreme pleasure working with Halestorm Media, who have been diligent, professional and on time throughout the project!"
~U-2-Me Learning Concepts
"Fantastic designers. Great communicators. Heidi and her team really know their stuff!"
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~Tom McNally, CAS Corporation
"Love working with Halestorm Media, and their technical and marketing experience is extremely valued. Excellent insight and takes initiative with every project. A true 5-star company! I look forward to continuing our business relationship with them."
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​​~Tim Brown, Email Marketing Manager of FragranceX.com
"Heidi and her team are amazing, fast, efficient, friendly, and knowledgeable. They are email gurus. I will continue to have them create email newsletters and I imagine much more."
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~Scott Smith, Unisoft.com
"HOME RUN! So impressed with the new email campaign you created for us. You sure you haven't worked for an automotive company before? Very impressed. Thank you again for making me look good!"​
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​~Andrew Compton, Dealer Development Director of MyAutoSearch.com
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"Designs and code are flawless and technical skill is superb!"
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~Chip Reno, Email Marketing Manager of RealPlayer Cloud
"Fantastic working with Halestorm Media. Very good communication and completed project with little direction."
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~BodyPost Sports Apparel
"Working with Halestorm Media was a great experience. They were extremely knowledgeable and thorough, and managed our expectations well about the time frame for completion. We would definitely work with them again in the future."
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~ My New Financial Advisor, Inc.
"Halestorm Media was excellent to work with. They kept the project focused and exceeded my expectations. Their methodology from start to finish was well throughout, professional and effective. Great experience."
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~ Good Steward Advisors, Co.
"I asked Halestorm Media to investigate a suspected email delivery issue we thought we may be having with our CRM system. I needed someone to investigate the issue and give us some recommendations.
Within a week they had a detailed report with clear recommendations. This is obviously a company that knows what they are doing. Would give Halestorm Media a very strong recommendation. Excellent feedback throughout the process!"
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~Nick Devine, Owner of The Print Coach